donturn.com

By now you’ve heard the saying “Keep Austin Weird”. What you might not have known is who coined the phrase and how it just might actually relate to Austin, Texas.

All those questions (and more) can now be (mostly) answered by the man himself, Red Wassenich, who did in fact come up with the saying as an offhand remark when he called in to a local radio station.

Now Red has a book chock full of Austin and Weirdness: Keep Austin Weird: A Guide to the Odd Side of Town, by Schiffer Publishing.

Some friends had a signing party for Red’s book and I got to attend. Here’s a picture of Red in action:

I am now faced with a serious reading dilemma:

Do they cancel each other out?

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This looks like an interesting book from the Harvard Press: The Power to Predict.

What I hope to find upon reading it is that a business can be more competitive by being more data driven than their competitors, be it from extending Knowledge Management ideas to fully forming a company around leveraging knowledge or from using data to help establish a conversation with customers about expectations and higher levels of service.