As you may know, George Kingsley Zipf was obsessed with a rank-ordered world. The law named after him has a number of uses beyond even what his grandiose, universal plans were, so read all about it: information on zipf’s law.

Trivia note: originally Zipf’s work was based on some ideas from Condon (which GKZ acknowledged), way back in 1928, but Zipf’s name won out over time.