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I will be giving a research talk (added recently, thus not on the conference Web page yet) titled: Advertising & Awareness with Sponsored Search:  an exploratory study examining the effectiveness of Google AdWords at the local and global level on October 28 at the American Society of Information Science & Technology (ASIS&T) 2008 Annual Meeting (AM08) in Columbus, Ohio.

This is the abstract for the talk:

This talk reviews an exploratory study of sponsored search advertising for a major US university’s academic department. The ad campaign used Google’s AdWord service with the goal of increasing awareness – not eCommerce – as part of the search process.  A behavioral model of information seeking is suggested that could be applied for selecting appropriate types of online advertising for awareness and other advertising goals. Insights into the study methodology will also be discussed including the use of increased integration with server logs, targeted site query terms and alternative awareness strategies. 

The talk is part of the panel AM08 2008 – The Google Online Marketing Challenge: A Multi-disciplinary Global Teaching and Learning Initiative Using Sponsored Search with Bernard Jansen, Mark A. Rosso, Dan Russell, Brian Detlor and Don Turnbull.

This is a summary of the panel:

Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google will run its first ever student competition in sponsored search, The Google Online Marketing Challenge http://www.google.com/onlinechallenge/. Similar to other Google initiatives, the extent seems huge. Based on pre-registrations, more than two hundred professors and nearly nine thousand students from approximately 50 countries will compete. This may be the largest, worldwide educational course ever done. It is certainly on a large scale.

The Google Online Marketing Challenge is a real-life, problem-based, and multidisciplinary educational endeavor of the kind that many educators say is needed to relate teaching to outside the classroom. However, such endeavors are not without risks. The session should appeal to professors that competed in the 2008 Challenge, any professors considering the 2009 Challenge, as well as other educators who might consider the inclusion of Google AdWords as a pedagogical tool in their curricula. The panel will also be of great interest to those information professionals and educators as a possible model for use in other domains besides sponsored search.

If anagrams are fun, then the Internet Anagram Server is more fun.

Well, to me.

I’m in San Jose, California presenting a Works-in-Progress paper at the Association for Computing Machinery’s (ACM) Computer-Human Interface (CHI) 2007 conference. I’m showing off some of the interface design issues related to encouraging valid, fluid participation for a community-based internet content filter we’re developing at the University of Texas at Austin called OpenChoice.

Here’s the abstract for the paper:

The OpenChoice system, currently in development, is an open source, open access community rating and filtering service that would improve upon the utility of currently available Web content filters. The goal of OpenChoice is to encourage community involvement in making filtering classification more accurate and to increase awareness in the current approaches to content filtering. The design challenge for OpenChoice is to find the best interfaces for encouraging easy participation amongst a community of users, be it for voting, rating or discussing Web page content. This work in progress reviews some initial designs while reviewing best practices and designs from popular Web portals and community sites.

I’m also making it available to download: Turnbull, Don (2007) Rating, Voting & Ranking: Designing for Collaboration & Consensus. Works-in-Progress Paper presented at the ACM SIGCHI Conference. San Jose, CA. May 2, 2007.

Google Desktop for Macintosh.

Goodbye Spotlight?

Gene Smith has some good points and an outline or a tagging paper he’s working on: Taxonomy of tagging systems (Atomiq)

It’s worthwhile to think about how the interfaces, features and even the incentives (“it’s the user stupid”) can influence a tagging system’s design and use.

The Tagging 2.0 panel I organized at South by SouthWest 2006 in March is now a Tagging 2.0 podcast among the many SXSW 2006 podcasts you can download.

Some highlight quotes from the panel you really shouldn’t miss:

• “Explicit refactoring affordances” – Adina Levin
• “Razor-sharp, small pieces of metadata” – Thomas Vander Wal
• “What happens in the brain… in your cortical areas” – Rashmi Sinha
• “Dual-folksonomy triad” – Thomas Vander Wal
• “What we need is Tagginess” – Prentiss Riddle
• “More math is always the answer” – Don Turnbull

How can you pass up quips like that?

The Tagging 2.0 panel was one of the “highly-rated panels” this year, tied for first place with a number of other entertaining and informative panels, so check out their podcasts as they become available as well.

Prentiss Riddle has built a quick and easy search for finding panels and speakers at SXSW Interactive.

Check it out.