As we’ve done in the past, let’s all get together for a pre-SXSW meetup Thurs March 12th, 5-7pm at The Cedar Door, 201 Brazos St. (2 blocks from the Austin Convention Center).
If you’re getting to Austin for SXSW Interactive just a little early, come on by and get your SXSW started with some others in town a day early too, not to mention meet some of us lucky enough to live in Austin. Feel free to forward this to others you know coming to Austin for SXSWi too.
Those of you in Austin, tell your Web/IA/Designer/Startup/SWSXi-like friends to meet us there. (Look for the geekiest crowd at the Cedar Door, trust me, that’ll be us. Probably on the East patio.)
â€˜Indie Feverâ€™ is the first result of a multi-year human geography research program to investigate the social and economical world of so-called â€˜Indieâ€™ developers on the Macintosh platform. â€˜Indieâ€™ is the self-chosen nickname of software developers that serve worldwide markets from the Internet, hold their artistic values in high esteem and celebrate their ability to make high quality software as small companies. Indies form a major part of the pool of developers of third party software for the iPhone that is currently available in Appleâ€™s App Store.
It is a Bachelor’s thesis (108 pp) and covers a lot of ground, some obvious to Mac users or Mac decvlopers, but worth looking through.
Dan Hutcheson, of VLSI Research, Inc., is a recognized authority and well-known visionary for the semiconductor industry. He advises companies in strategic and tactical marketing, business management and manufacturing trends, productivity and strategy. Mr. Hutcheson developed the industryâ€™s first cost-of-ownership model and the first factory cost-optimization model in the 1980s.
This presentation is part of the Strauss Centerâ€™s Technology, Innovation and Global Security Speaker Series, which brings world-renowned experts to campus to discuss how to sustain innovation and better utilize modern technology to benefit an increasingly global economic and social system.
I will be giving a research talk (added recently, thus not on the conference Web page yet) titled: Advertising & Awareness with Sponsored Search: Â an exploratory study examining the effectiveness of Google AdWords at the local and global level on October 28 at the American Society of Information Science & Technology (ASIS&T) 2008 Annual Meeting (AM08) in Columbus, Ohio.
This is the abstract for the talk:
This talk reviews an exploratory studyÂ of sponsored search advertising for aÂ major US universityâ€™s academic department. The ad campaign used Googleâ€™sÂ AdWord service with the goal of increasing awareness – not eCommerce – as part of the search process.Â Â A behavioral model of information seeking is suggested that couldÂ be applied for selecting appropriate types of online advertising for awarenessÂ and other advertising goals.Â Insights into the study methodology will also be discussed including the use ofÂ increased integration with server logs, targeted siteÂ query terms and alternative awareness strategies.Â
Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google will run its first ever student competition in sponsored search, The Google Online Marketing Challenge http://www.google.com/onlinechallenge/. Similar to other Google initiatives, the extent seems huge. Based on pre-registrations, more than two hundred professors and nearly nine thousand students from approximately 50 countries will compete. This may be the largest, worldwide educational course ever done. It is certainly on a large scale.
The Google Online Marketing Challenge is a real-life, problem-based, and multidisciplinary educational endeavor of the kind that many educators say is needed to relate teaching to outside the classroom. However, such endeavors are not without risks. The session should appeal to professors that competed in the 2008 Challenge, any professors considering the 2009 Challenge, as well as other educators who might consider the inclusion of Google AdWords as a pedagogical tool in their curricula. The panel will also be of great interest to those information professionals and educators as a possible model for use in other domains besides sponsored search.
This course approaches understanding Semantic Web technologies from three perspectives:
Top-down, theoretical approaches to organizing semantic information including ontologies, taxonomies, knowledge representation and software agents.
Bottom-up approaches, sometimes called “emergent semantics” or “the lower case ‘S’ semantic web”, for understanding and creating networked information including XML-based solutions including RDF, XPath and RSS. Also included are smaller, informal systems for organizing Web information including tagging (social bookmarking), microformats and other specific markup and distribution systems.
Application approaches focusing on Web Services or “Web 2.0” functionality including distributed (client and server) application design, syndication, Application Programming Interfaces, remote databases and “mash-ups”.
On another IA note (can you tell I’m working through my inbox?) it’s time again to start thinking about the 2008 Information Architecture Summit in Miami, Florida on April 10-14 2008.
The Information Architecture Summit is the premier gathering place for those interested in information architecture. The 2007 IA Summit attracted over 570 attendees, including beginners, experienced IAs, and people from a range of related fields.
The 2008 theme of â€œExperiencing Informationâ€ shifts the focus back to users. A user experience exists only to allow people to â€œdo thingsâ€ (in the broadest sense … buying books, sharing photos with friends, looking something up on wikipedia, etc).
Call for Proposals
The summit is a great opportunity to share your experience and thoughts on a topic you feel passionate about – and for the first time – presenters will receive complimentary registration! (to keep costs manageable one complimentary registration will be given to each regular session slot and panel moderator/organizer).
Proposals for the following are due October 31, 2007:
PowerPoint prototypes are a great way to show someone how the flow of an interaction might work and even better, you can send them the .ppt file to view before or after your demo, not to mention ensuring that almost everyone you work with could (if you want them to) contribute to the PowerPoint deck since the application is nearly ubiquitous.
As an aside, I’m always a bit impressed with the ingenuity of people who live in one application for everything, and PP certainly can let you do that. I’ve known many people that use PP for note taking, article reviewing (guilty!) and of course outlining (it’s better than Microsoft Word). However, this is nothing compared to the people who used to live in Lotus 123 including writing memos and even formatting floppies. (Ah, floppy disks.)
The OpenChoice system, currently in development, is an open source, open access community rating and filtering service that would improve upon the utility of currently available Web content filters. The goal of OpenChoice is to encourage community involvement in making filtering classification more accurate and to increase awareness in the current approaches to content filtering. The design challenge for OpenChoice is to find the best interfaces for encouraging easy participation amongst a community of users, be it for voting, rating or discussing Web page content. This work in progress reviews some initial designs while reviewing best practices and designs from popular Web portals and community sites.