Don Turnbull, Ph.D. is a consultant specializing in software research and development focusing on search systems, information analytics, user experience design, semantic and knowledge management technologies as well as intellectual property analysis.
â€˜Indie Feverâ€™ is the first result of a multi-year human geography research program to investigate the social and economical world of so-called â€˜Indieâ€™ developers on the Macintosh platform. â€˜Indieâ€™ is the self-chosen nickname of software developers that serve worldwide markets from the Internet, hold their artistic values in high esteem and celebrate their ability to make high quality software as small companies. Indies form a major part of the pool of developers of third party software for the iPhone that is currently available in Appleâ€™s App Store.
It is a Bachelor’s thesis (108 pp) and covers a lot of ground, some obvious to Mac users or Mac decvlopers, but worth looking through.
Dan Hutcheson, of VLSI Research, Inc., is a recognized authority and well-known visionary for the semiconductor industry. He advises companies in strategic and tactical marketing, business management and manufacturing trends, productivity and strategy. Mr. Hutcheson developed the industryâ€™s first cost-of-ownership model and the first factory cost-optimization model in the 1980s.
This presentation is part of the Strauss Centerâ€™s Technology, Innovation and Global Security Speaker Series, which brings world-renowned experts to campus to discuss how to sustain innovation and better utilize modern technology to benefit an increasingly global economic and social system.
I will be giving a research talk (added recently, thus not on the conference Web page yet) titled: Advertising & Awareness with Sponsored Search: Â an exploratory study examining the effectiveness of Google AdWords at the local and global level on October 28 at the American Society of Information Science & Technology (ASIS&T) 2008 Annual Meeting (AM08) in Columbus, Ohio.
This is the abstract for the talk:
This talk reviews an exploratory studyÂ of sponsored search advertising for aÂ major US universityâ€™s academic department. The ad campaign used Googleâ€™sÂ AdWord service with the goal of increasing awareness – not eCommerce – as part of the search process.Â Â A behavioral model of information seeking is suggested that couldÂ be applied for selecting appropriate types of online advertising for awarenessÂ and other advertising goals.Â Insights into the study methodology will also be discussed including the use ofÂ increased integration with server logs, targeted siteÂ query terms and alternative awareness strategies.Â
Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google will run its first ever student competition in sponsored search, The Google Online Marketing Challenge http://www.google.com/onlinechallenge/. Similar to other Google initiatives, the extent seems huge. Based on pre-registrations, more than two hundred professors and nearly nine thousand students from approximately 50 countries will compete. This may be the largest, worldwide educational course ever done. It is certainly on a large scale.
The Google Online Marketing Challenge is a real-life, problem-based, and multidisciplinary educational endeavor of the kind that many educators say is needed to relate teaching to outside the classroom. However, such endeavors are not without risks. The session should appeal to professors that competed in the 2008 Challenge, any professors considering the 2009 Challenge, as well as other educators who might consider the inclusion of Google AdWords as a pedagogical tool in their curricula. The panel will also be of great interest to those information professionals and educators as a possible model for use in other domains besides sponsored search.
This course surveys Knowledge Management systems that enable the access and coordination of knowledge assets. Technologies reviewed will include intranets, groupware, weblogs, instant messaging, content management systems and email in both individual and organizational contexts. Students will use these KM technologies, review case studies, research methods of knowledge organization and analyze and design KM processes and systems.
This course approaches understanding Semantic Web technologies from three perspectives:
Top-down, theoretical approaches to organizing semantic information including ontologies, taxonomies, knowledge representation and software agents.
Bottom-up approaches, sometimes called “emergent semantics” or “the lower case ‘S’ semantic web”, for understanding and creating networked information including XML-based solutions including RDF, XPath and RSS. Also included are smaller, informal systems for organizing Web information including tagging (social bookmarking), microformats and other specific markup and distribution systems.
Application approaches focusing on Web Services or “Web 2.0” functionality including distributed (client and server) application design, syndication, Application Programming Interfaces, remote databases and “mash-ups”.
Maybe the only bit of design work I’ve seen that uses a Tablet PC for something innovative:
Crayon Physics Deluxe
Crayon Physics Deluxe is a sequel to the popular freeware game Crayon Physics. Or you can think of it as the game I would have created if I would have had more than 7 days to do it. Way more than 7 days. More like 7 months or 17 months.
Anyway Crayon Physics Deluxe is a 2D physics puzzle game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics.
On another IA note (can you tell I’m working through my inbox?) it’s time again to start thinking about the 2008 Information Architecture Summit in Miami, Florida on April 10-14 2008.
The Information Architecture Summit is the premier gathering place for those interested in information architecture. The 2007 IA Summit attracted over 570 attendees, including beginners, experienced IAs, and people from a range of related fields.
The 2008 theme of â€œExperiencing Informationâ€ shifts the focus back to users. A user experience exists only to allow people to â€œdo thingsâ€ (in the broadest sense … buying books, sharing photos with friends, looking something up on wikipedia, etc).
Call for Proposals
The summit is a great opportunity to share your experience and thoughts on a topic you feel passionate about – and for the first time – presenters will receive complimentary registration! (to keep costs manageable one complimentary registration will be given to each regular session slot and panel moderator/organizer).
Proposals for the following are due October 31, 2007: