Maybe Michael Bay should direct this next battle of the robot titans: Googlebot vs the Apple iTunes Web Servers – Dark of the Web?
It seems that as of today, the Apple iTunes Preview Web servers are not playing well with the googlebot. Take a look at the top three SERP descriptions for Angry Birds, one of the most popular iOS apps.
Maybe the Apple Webmasters need to get a plucky action hero to improve snippets with a meta description makeover.
I don’t think this is an issue with Googlebot – looks more to me like Google is trying to extract keyword matches that it can display in the snippet, suggesting you used the search term “angry birds itunes”. Try again with “angry birds app”.
You’ll see that “iTunes” does not appear in the actual meta description:
Read reviews, get customer ratings, see screenshots, and learn more about Angry Birds on the App Store. Download Angry Birds and enjoy it on your iPhone, iPad, and iPod touch.
It may be a fluke for this search, but I’ve seen some other ugly descriptions in the past from iTunes Preview.
It’s surprising to me since Apple usually does UX so well!
I have noticed they are making their support.apple.com results a lot better lately, maybe they’ll expand beyond their own Web site soon.